A Study on the Influence of Career Values on Major Commitment Among Aviation Service Major Students - Focusing on the Mediating Effect of Professional Image

Education at the university level is crucial for developing and advancing one’s role as a professional while setting career directions to respond to rapidly changing environments and forming universal career values to be considered when making career decisions. This study aimed to identify various factors influencing major commitment among students by examining the mediating effect of the professional image of aviation workers on career values and major commitment among aviation-related major students, and to provide foundational data for enhancing major commitment. To this end, survey data from 244 aviation service major students were analyzed. The results revealed that career values significantly impact major commitment and that the professional image of aviation workers has a mediating effect on the relationship between these two variables. Therefore, this study is significant in that it examines the career values of university students within the evolving aviation industry and explores the impact relationship between career values and major commitment.