Consumer Perception of Consumption of Organic Food Products: Evidence from Karnataka

The food market in India is one the biggest market growing at the faster pace. Economic and political stability has enhanced the economic growth making India as most promising market for the future investments in all the sectors especially food industry. The innovations in terms of food products, packaging, and enhancement of self-life are the major drivers leading to such robust growth. Ecological changes, increasing health ailments being significant contributors to the strengthening of Organic Food Industry across the globe. Numerous factors contribute to the low penetration of organic products, some of which are internal to consumers and others of which are external. Among the internal issues are a lack of information, authenticity and vivacious perceptions about the organic food products. Consumers have perceived organic food products; costly, meant for working (higher income) class people, authenticity and quality assurance, limited availability of products, and claims & certifications in usual retail establishments. Having said this, current research focuses to ascertain the perceived perception of consumers and its impact on consumption of organic food products and to identify the challenges (hindrances) and its impact on consumption of Organic Food Products in Karnataka with special reference to Bengaluru.