Pelaksanaan Program SDGs Meningkatkan Kualitas dan Penjualan Umkm Amplang Berbasis Media Sosial di Kelurahan Sesumpu

Introduction: This community service program is designed to improve the quality and sales of Amplang MSMEs in Sesumpu Village, Penajam District, by utilizing social media. Objective: Polaksar Bayah, Sesumpu Village, Penajam District Method: Training and Mentoring Result: increased income for entrepreneurs, strengthening production capacity, and improvements in business management practices carried out by participants. Thus, this program is expected to provide a significant positive impact on the development of MSMEs in the area Conclusion: The community service program implemented in Sesumpu Village has succeeded in achieving its goals in improving the quality and sales of Amplang MSMEs. Through a planned and participatory approach, this program is able to overcome various challenges faced by partners, including limited knowledge in business management and marketing

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Publication Details

Journal
KOLABORASI JURNAL PENGABDIAN MASYARAKAT
Published
2024-12-27
DOI
https://doi.org/10.56359/kolaborasi.v4i6.454
Primary Topic
SMEs Development and Digital Marketing
Type
article
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article

Pelaksanaan Program SDGs Meningkatkan Kualitas dan Penjualan Umkm Amplang Berbasis Media Sosial di Kelurahan Sesumpu

Anwar Arifin Pinem, Siti Rahmayuni, Ekky Satria Jaya, Henny Okta Piyani et al.
KOLABORASI JURNAL PENGABDIAN MASYARAKAT
SMEs Development and Digital Marketing
article

Pelaksanaan Program SDGs Meningkatkan Kualitas dan Penjualan Umkm Amplang Berbasis Media Sosial di Kelurahan Sesumpu

Anwar Arifin Pinem, Siti Rahmayuni, Ekky Satria Jaya, Henny Okta Piyani, Agung Widiyanto, Meisy Dwi Anjani
article en

Abstract

Introduction: This community service program is designed to improve the quality and sales of Amplang MSMEs in Sesumpu Village, Penajam District, by utilizing social media. Objective: Polaksar Bayah, Sesumpu Village, Penajam District Method: Training and Mentoring Result: increased income for entrepreneurs, strengthening production capacity, and improvements in business management practices carried out by participants. Thus, this program is expected to provide a significant positive impact on the development of MSMEs in the area Conclusion: The community service program implemented in Sesumpu Village has succeeded in achieving its goals in improving the quality and sales of Amplang MSMEs. Through a planned and participatory approach, this program is able to overcome various challenges faced by partners, including limited knowledge in business management and marketing

KOLABORASI JURNAL PENGABDIAN MASYARAKATVol. 4(6)
University of Bunda Mulia (ID), Universitas Mulia (ID)
Decent work and economic growth
Openalex Percentile: Top 51%
SMEs Development and Digital Marketing
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