Popularity Prediction of Bilibili Videos: Analysis of the Top Creators' Contents in 2023

With the rise of video content platforms, Bilibili has become a major platform in China. By using data from 600 videos by top creators in 2023, this study examines the factors influencing video popularity on Bilibili. Key engagement metrics, such as bullet comments, likes and shares are analyzed alongside 3,576 comments for sentiment polarity. The analysis reveals a complex relationship between content characteristics and video popularity, providing insights for content optimization. The analysis demonstrates that certain content features, like the number of bullet comments and positive viewer sentiment, have a stronger impact on video popularity. However, other features, such as likes and shares, though reflective of user appreciation, show weaker correlations with actual view counts. This suggests that while multiple content characteristics influence engagement, not all have an equal or direct effect on driving video views.