Impact of Social Media on Phubbing Behavior and Incivility: An Empirical Study

Due to the advent of social media, individuals are using it daily to communicate in groups and individually. However, sometimes the content of social media causes stress and as well as phubbing behavior while living in society. This behavior also causes incivil action when addressed. This study intends to examine the role of social media in phubbing behavior and civil actions. A quantitative approach was used to gather the data and data was collected from social media users hence convenience sampling was used. Data was comprised of 212 individuals. Data analysis was conducted through Spss and Amos. The results of the study show the significant impact of social media on phubbing behavior and in civil actions. The study shows that social media has a significant impact on phubbing behavior and incivility in social interactions. Future research should explore the long-term effects of these behaviors and develop strategies to promote healthier social media usage. Interventions, such as educational programs, could help reduce phubbing and incivility. However, the study is limited by its use of convenience sampling, which may not represent the wider population, and self-reported data, which may be biased. Future studies should use more diverse samples and consider qualitative approaches to better understand the causes of these behaviors.