Empowering human resource in the development of the Celosia Flower Park as a leading tourist attraction: Insights from Taman Bukit Cinta Santewan Indah, Bireuen, Indonesia

The Taman Bukit Cinta Santewan Indah tourist attraction, located in Bireuen Regency, Aceh, Indonesia spans 11 hectares and was originally a shrubland that has been developed into a tourist site through village funding. Despite its significant natural beauty, the management of this tourist attraction lacks collaboration with human resource (HR) potential, economic activities, and other relevant initiatives. Observations indicate that the management is conducted autonomously by the local community with a spirit of mutual cooperation; however, the lack of management knowledge poses a significant challenge. The student organization from the Capital Market Study Group (KSPM) intervened by conducting a SWOT analysis to identify the potential of human resources and economic opportunities. One of the strategies jointly agreed upon by village officials and the community is the development of a Celosia flower garden as a selfie spot, given that the majority of potential tourists are young individuals who favor picturesque or Instagrammable locations. KSPM acts as a supporting entity in the implementation of this program. The development of the Celosia flower garden is not only economically advantageous and easy to manage but also aligns with the local climate of Bireuen City. This program aims to enhance the village's tourism potential and the local community's capacity to manage tourism, as well as to broaden promotional efforts, with the expectation that within three years, it will become a prime tourist destination.