Digital CSR - An emerging evolution with uprising spontaneity in CSR activities through modern corporate communication tools in India

Abstract Introduction: – In the era of modern business world where CSR (Corporate Social Responsibility) holds key features on the Corporate – Socio relation spectrum. CSR plays an important role in building Corporate Socio equations which leads to better eco support system for the business world itself. In Emerging and developing economies, CSR create a socio- economic spectrum which not only create a sustainable environment for the big, small and medium enterprises but it also helps in the overall growth of the economy of the country. In the modern digital era Digital CSR is an emerging evolution embarking new heights of socio-economic growth. When we mention modern digitalisation in CSR activities conducted by various enterprises for instance in India, we also need to look at the vital role of modern corporate communication tools such as Google platforms, Telegram, WhatsApp and other social media platforms. These different tools of digital corporate communication play a vital role in digitalization of CSR activities. In recent years how these modern tools have been helpful not only from corporate point of view where these modern tools have made communication more spontaneous, but also these modern tools have helped in bringing a digital revolution specially in developing countries such as India. Some of the activities to be mentioned are TCS- Youth Development program, ICIC – Academy for skills, Tech Mahindra – SMART (Skills for Market Training) etc.