The Marketing Practices: The Efficacy of Sales Promotion in the Marketing of Two wheelers- A.P.P Motors

This study aims to investigate the impact of marketing strategies on sales performance, with a specific focus on Suzuki Motor Corporation. The study employs a mixed-methods approach, combining both qualitative and quantitative data collection and analysis methods. The results of the study reveal that promotional activities, customer satisfaction, and brand loyalty are significant predictors of sales performance. The study also highlights the importance of customer retention and market research in developing effective marketing strategies. The findings of the study provide valuable insights for Suzuki Motor Corporation and other automobile companies seeking to improve their sales performance. This research study aims to investigate the impact of marketing strategies on sales performance, with a specific focus on Suzuki Motor Corporation. The study employs a descriptive research design, using a survey questionnaire to collect primary data from 105 customers of A.P.P Motors (Suzuki) in Puducherry. Secondary data is also collected from various sources, including books, journals, and the internet. The study analyses the relationship between marketing strategies, including advertising, sales promotion, personal selling, and public relations, and sales performance. The research also examines the impact of customer satisfaction, brand loyalty, and customer retention on sales performance.