Conceptual Model for Integrated Digital Presentation of Regional Cultural Heritage (Based on the Example of Stara Zagora District)

Modern information and communication technologies as well as digitization are increasingly important for the research, preservation, presentation, sharing and promotion of cultural heritage. They expand the possibilities for information processing and data exchange, while also providing an opportunity to create a broad platform for knowledge sharing and transfer. In this sense, our goal is to develop a conceptual model for an integrated digital presentation of regional cultural heritage through the creation, organization and sharing of digital resources of sites and elements of tangible and intangible cultural heritage. The model is based on the example of the cultural heritage of Stara Zagora district and is a proposal for the presentation of regional cultural heritage in an online environment. It is organized in four blocks: an algorithm for creating digital resources for integrated digital presentation of regional cultural heritage; integrated digital presentation of regional cultural heritage; accompanying information block and management. They cover the processes of creating the digital resources, organizing the digital presentation through digital products on an online platform, creating a space for users and management. Digital resources and products designed for online presentation contribute to the promotion of systematic scientific information on cultural heritage and respond to the need to increase its accessibility, visibility and recognition.