Penerapan Promosi Jasmine Laundry Melalui Platform Sosial Media Yang Efektif

UMKM are businesses that are established using limited and low capital. Jasmine Laundry is an UMKM engaged in laundry services. The problem faced by Jasmine Laundry is the lack of visibility and accessibility in the digital world. Currently, this business does not have a profile on Google Maps and social media accounts. The target activities to be carried out for partners are to create social media accounts and then make interesting and informative posts, so that customers can easily find and understand the services that Jasmine Laundry offers. techniques used are interviews and observations After the implementation of digital marketing, Jasmine Laundry UMKM felt significant benefits, especially in terms of increasing the number of followers and customers who came.

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Publication Details

Journal
MESTAKA Jurnal Pengabdian Kepada Masyarakat
Published
2024-12-20
DOI
https://doi.org/10.58184/mestaka.v3i6.535
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
0.00
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article

Penerapan Promosi Jasmine Laundry Melalui Platform Sosial Media Yang Efektif

Hesniati Hesniati, Vina Sonata
MESTAKA Jurnal Pengabdian Kepada Masyarakat
SMEs Development and Digital Marketing
article

Penerapan Promosi Jasmine Laundry Melalui Platform Sosial Media Yang Efektif

Hesniati Hesniati, Vina Sonata
article en

Abstract

UMKM are businesses that are established using limited and low capital. Jasmine Laundry is an UMKM engaged in laundry services. The problem faced by Jasmine Laundry is the lack of visibility and accessibility in the digital world. Currently, this business does not have a profile on Google Maps and social media accounts. The target activities to be carried out for partners are to create social media accounts and then make interesting and informative posts, so that customers can easily find and understand the services that Jasmine Laundry offers. techniques used are interviews and observations After the implementation of digital marketing, Jasmine Laundry UMKM felt significant benefits, especially in terms of increasing the number of followers and customers who came.

MESTAKA Jurnal Pengabdian Kepada MasyarakatVol. 3(6)
International University of Batam (ID)
Openalex Percentile: Top 51%
SMEs Development and Digital Marketing
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Penerapan Promosi Jasmine Laundry Melalui Platform Sosial Media Yang Efektif — Hesniati Hesniati, Vina Sonata · MESTAKA Jurnal Pengabdian Kepada Masyarakat (2024) | TGRS Research Map | TGRS