The importance of implementing strategic management in third sector organizationsv

This article intends to highlight the importance of the use of strategic management tools in Private Social Solidarity Institutions (PSSI) aiming at their sustainability. Additionally, it also intends to analyze the profile of the top managers of these institutions in order to demonstrate the importance of specific management training. Firstly, the theoretical framework was carried out where the ideas of different authors regarding the social economy, strategic management and its tools were discussed. Next, the quantitative method was used with the sending of a questionnaire to several IPSS where it was emphasized that it should be filled out by top managers. The results obtained allowed for the validation of the initial questions, namely several failures in the implementation of strategic management tools in the non-profit organizations (NPO), which had repercussions in their sustainability and in the way they are organized. Thus, it is essential that these organizations invest in capacity building in the area of strategic management always keeping in mind their mission.