The moderating role of knowledge sharing between strategic flexibility and innovation: Applied study at pharmaceutical industrial sector in Jordan

This study aimed to explore to what extent the managerial leaderships in pharmaceutical industrial sector of Jordan practice the strategic flexibility, innovation and knowledge sharing. Also, it aims to investigate the impact of strategic flexibility on innovation through using knowledge sharing as a moderating variable. The researcher relied on analytical-descriptive method to achieve the objectives of the study. To collect data (250) questionnaires were distributed, out of which (210) were returned and analyzed using SPSS, with response rate (84%). The results of the study showed that the relative importance of strategic flexibility, knowledge sharing, and innovation practices in pharmaceutical industrial sector of Jordan was high. Also, the results revealed that there is a positive relationship and significant impact of strategic flexibility on innovation, also the results revealed that there is a significant effect of knowledge sharing on improving the effect of strategic flexibility on the innovation among managers of pharmaceutical industrial sector in Jordan. Keywords : Strategic Flexibility, Innovation, Knowledge Sharing, Pharmaceutical Sector in Jordan. DOI: 10.7176/IKM/14-2-09 Publication date: December 31 st 2024