Research on Digital Interaction Experience Design of Museum Exhibition Information Based on User's Demand of Generation Z : Focusing on the Immersive Viewing of Hubei Provincial Museum

This paper, based on the case of Hubei Provincial Museum, explores how immersive digital museum interaction can innovate the exhibition and viewing experience. Specifically, it analyzes the behavioral characteristics and psychological needs of Generation Z, presents design strategies that respond to their core requirements, and proposes a digital museum experience that enhances immersion and interactivity.The research attracts z-generation visitors through survey and data analysis, and suggests a new direction for the museum to effectively play the role of cultural preservation and propagation. It also points out the main challenges faced by digital museums, such as technological dependency and lack of consistency in user participation, and provides the basis for the follow-up research.In conclusion, this study contributes to strengthening the bond with the younger generation, and expanding the cultural value of the museum through an immersive digital experience.