Digital Transformation of the Cultural Industry: Challenges and Opportunities

This study delves into the challenges and opportunities faced by China’s cultural industry during its digital transformation. By integrating theoretical foundations, global trends, and specific case studies, this paper reveals the key roles of technological innovation, content innovation, market segmentation, policy support, and talent cultivation in promoting the digital transformation of the cultural industry. The research employs case study methods, selecting the digital music industry, online education and cultural heritage, and digital museums and exhibitions as cases, analyzing their successful elements and challenges in digital transformation. The results indicate that despite challenges such as rapid technological updates, complex copyright protection, market uncertainty, and talent shortages, the Chinese cultural industry can seize the opportunities brought by digitalization and achieve sustainable development through effective strategies and pathways. This study provides valuable insights and recommendations for policymakers, industry practitioners, and academic researchers.