A Study on the Visual Component Characteristics of Metaverse Social Media Platform : Focusing on Five Major Platforms in China

With the rapid growth and advancement of digital and network technologies, the use of artificial intelligence (AI) and virtual platforms has also become active, and the concept of “meta” has been widely mentioned and applied in various fields. In particular, meta-space space design, related social media platforms, and digital image reconstruction have emerged as new trends in the design field. This study examines the current status and characteristics of Chinese metaverse social media platforms, offering design and user experience improvement directions. Research on five major platforms was conducted, comparing them with traditional social media to analyze strengths and weaknesses. Through case studies, the study identified unique advantages in visual and interactive elements. A user survey revealed that metaverse platforms enhance life diversity and immersive virtual experiences. Platforms like “DV101” contribute to traditional culture preservation, while “SOUL” and “Metaverse Island” are popular among Gen Z. However, most platforms require improvements in visual design, simulation features, and technical aspects to optimize user experience.