A STUDY ON INVESTMENT PATTERN OF PRIVATE SECTOR EMPLOYEES IN BALLARI CITY

The current study is conducted to investigate about awareness of investment among private employees and analyze the level of investment awareness into different investment avenues. This study focused on different aspects such as investment preference, obstacles encountered by investors during investment, familiarity of investment options, factors influencing to invest in different asset classes etc. Major findings of above study are that investors prefer to invest in class of assets which gives regular returns rather than investing in high return stocks. They prefer to modify portfolio for every quarter.