Factors Influencing Choice of OTT Platforms Among Students

This study explores what drives students to choose certain OTT platforms, focusing on factors like exclusive content, cost, user interface, and social influence. The findings aim to help OTT providers and marketers improve user experiences, refine strategies, and better cater to the student audience.

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Publication Details

Journal
International Journal For Multidisciplinary Research
Published
2024-12-28
DOI
https://doi.org/10.36948/ijfmr.2024.v06i06.34180
Citations
1
Primary Topic
Legal Systems and Institutions
Type
article
Field-Weighted Citation Impact
0.55
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article

Factors Influencing Choice of OTT Platforms Among Students

S. Soni, Sanjib Kumar Roy Dipankar Paul, Pushpendra Singh Kushwah -, Nikky Bisen -
1 citations
International Journal For Multidisciplinary Research
Legal Systems and Institutions
0.55
article

Factors Influencing Choice of OTT Platforms Among Students

S. Soni, Sanjib Kumar Roy Dipankar Paul, Pushpendra Singh Kushwah -, Nikky Bisen -
article en
1 citations

Abstract

This study explores what drives students to choose certain OTT platforms, focusing on factors like exclusive content, cost, user interface, and social influence. The findings aim to help OTT providers and marketers improve user experiences, refine strategies, and better cater to the student audience.

International Journal For Multidisciplinary ResearchVol. 6(6)
Universal University (RU)
Openalex Percentile: Top 19%
Legal Systems and Institutions
0.55
DOIOpen Access PDFOpenAlex
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Factors Influencing Choice of OTT Platforms Among Students — S. Soni, Sanjib Kumar Roy Dipankar Paul, et al. · International Journal For Multidisciplinary Research (2024) | TGRS Research Map | TGRS