Artificial Intelligence Driven e-Commerce Platform for Handicraft Toy Industries

The Indian handicraft sector is the foundation of the nation's cultural heritage and economic development, providing employment opportunities to numerous artisans. However, it faces several challenges such as low market access, inadequate marketing skills and lack of digital literacy and infrastructure. These barriers lead to low visibility in the global market and dependance on local market channels. The industry subsequently shows inefficiencies and increased operational costs due to fragmented supply chains. However, e-commerce integration provides a transformative opportunity for the handicraft sector, especially for the well-known Channapatna handicraft toy manufacturing industry. This paper recommends an Artificial Intelligence driven e-commerce platform tailored to Channapatna's Handicraft Toy Manufacturing Industries. It aims to expand their market reach by connecting them directly with local and global customers, thereby avoiding mediators which reduces costs. The framework consists of key components which includes vendors who are toy manufacturers, a cloud-based server and customers, creating a seamless digital marketplace. The proposed platform improves supply chain management, increases product visibility and facilitates better customer engagement through application of digital tools. With the integration of AI, the platform personalizes shopping experiences, forecasts sales trends, and manages inventory effectively. The conclusion outlines future innovative advancements such as augmented reality and virtual reality features to further enhance the online shopping experience. Overall, this AI-driven e-commerce platform can increase competitiveness, operational efficiency, and sustainable economic growth, empowering artisans to preserve their cultural heritage while meeting global market demands.