Efficiency in Production Operations Management: Impact on Corporate Competitiveness and Strategic Positioning

This article examines the correlation between the optimization of production operations and both the competitiveness and strategic positioning of firms in a globalized economic context. Drawing on the Resource-Based View (RBV) theory, Porter’s Value Chain model, and the principles of Industry 4.0, the study employs a mixed-methods approach, combining quantitative and qualitative analyses. The sample includes 150 manufacturing firms of various sizes operating in Douala, Cameroon.The findings reveal a significant positive correlation (r = 0.65, p < 0.01) between operational efficiency and competitiveness, with a regression model indicating that 56% of the variance in competitiveness is explained by operational efficiency. Furthermore, the impact is particularly pronounced in technology-intensive industries. Respondents’ testimonies emphasize the critical role of digital transformation via Industry 4.0 as a lever for strategic differentiation.The study concludes that optimizing operational processes is vital for enhancing competitiveness and strategic positioning, recommending the adoption of methodologies such as Lean and Six Sigma, as well as investment in advanced technologies. Finally, it proposes avenues for future research to further explore these dynamics across various industrial sectors.