COACHING AS A METHOD OF DEVELOPING THE PROFESSIONAL COMPETENCES OF MANAGERS IN THE CONDITIONS OF BUSINESS GAMIFICATION

The article focuses on cognitive competence as an important structural element of the system of general professional competences of managers working in the field of business. It is shown that the total mediatization of the consciousness of ordinary citizens and professionals, which is characteristic of modern post-information societies, as well as the specific and narrow focus of business managers and employees on solving the typical goals and tasks of a specific business, reduce the quality of their thought processes and deform their professional consciousness. The consciousness of a specialist, including a business manager, narrows, simplifies, loses flexibility and dynamism. This puts on the agenda the question of improving the quality of thinking activity and cognitive competence of management in business with the help of specially organized procedures and means. The coaching method is analyzed as a tool of non-manipulative social engineering, which is gaining more and more popularity in professional and business environments in various areas of social activity. This method is quite multifaceted and can be implemented in various areas of activity of business structures and organizations, including for the purpose of developing professional competencies and competencies of managers and attracting and retaining clients in the field of implemented management. Special attention is paid to group forms of coaching, in particular coaching for business. Attention is focused on the fact that the main task of coaching in the field of business is to increase the productivity of managers, employees and clients of a business organization in the most interesting and comfortable conditions for them. And in this sense, business coaching can be considered as an ecological and human-centered socio-psychological technology. The expediency of including elements (mechanisms, factors, rules) of game activity in the process of training and improving the cognitive competence of business managers and even the expedient introduction of gamification of business processes and processes of improving the professional, including cognitive qualification of staff, are substantiated. It is shown that the introduction of gamification in business activities at its first stages is possible only if an experienced coach with a good portfolio is involved in this. With the qualified support of a coach, it is possible to successfully organize joint goal-oriented activities of managers, staff and clients of a business organization in conditions of gamified interaction.