AN ANALYTICAL STUDY OF THE FACTORS AFFECTING THE CHOICE OF TOURISTS FOR HOTELS (A FIELD STUDY OF A SAMPLE OF TOURISTS WHO GO TO THE STATE OF KERBELA – IRAQ)

This study aimed to identify the impact of a group of factors (The purpose of the visit, the visitor's concept of value, social and economic factors, race or religion) on the choice of hotels by tourists, to achieve this, we selected a random sample (250) from the study population, which consists of all tourists visiting Karbala Governorate - Iraq -, this take place during the end of 2023 and the beginning of 2024 a questionnaire was distributed electronically to collect data. The most important findings of the study are that there is a significant relationship between the factors (The purpose of the visit, the visitor's concept of value, social and economic factors, race or religion) That affect needs of tourist guests and between evaluating and choosing the hotel. The study provided, through the results, a set of recommendations, the most important of which was: Renewal and development of hotel interior design, Development in complementary services (restaurants, cafeteria...) Since we met many foreign guests, the menu had to be diversified to suit their desires.