THE DEVELOPMENT OF E-COMMERCE: FACTORS AND METHODS

The aim of this research is to analyze the global development of e-commerce, identify key factors driving its growth, and examine the methods employed by companies to adapt to rapidly changing market conditions. The study utilizes both quantitative and qualitative methods, including the analysis of statistical data, investigation of trends and factors influencing the growth of online retail, as well as case studies of successful examples from different countries. The research reveals that over the past few decades, e-commerce has experienced significant growth, driven by factors such as technological innovations, widespread adoption of mobile devices, improvements in logistics solutions, and changes in consumer behavior. Special attention is given to shifts in consumer behavior, the transition to online shopping, and the growing influence of social media and e-commerce platforms. Key factors influencing the development of e-commerce include advancements in online payment infrastructure, increased consumer trust in digital platforms, and wider internet access. The study also addresses challenges faced by companies, such as logistics, data security, and competition. Keywords: E-commerce, global development, consumer behavior, technological innovations, online payment infrastructure, market trends.