From Icons to Identities

The study explores the integration of visual cultural elements in emerging scripts and the motivations driving their development. By examining ten scripts from across the globe, the research identifies four main types of visual cultural elements: common cultural icons and images, influences from traditional art forms, elements from Indigenous knowledge systems, and traditional body art forms. The exploration suggests that integrating these elements may enhance script acceptance within communities, fostering a stronger connection with users. Additionally, the study explores five primary motivations for script development: resistance towards dominant groups, unification of marginalised groups, expression of cultural identity, language preservation, and recuperation of literacy. While visual cultural elements may impact script acceptance, the motivations behind script development also provide insights into historical and contemporary trends in global script innovation. The study suggests that incorporating visual cultural elements in script design could play a significant role in promoting cultural continuity and supporting language preservation.