EXPLORING THE REASONS FOR NOT PROLONGING GYM PARTICIPATION

This study explores the factors that contribute to the discontinuation or lack of prolonged participation in gym activities in Pakistan, emphasizing how these barriers affect individuals’ ability to maintain regular physical activity. The aim is to identify and understand the barriers faced by gym-goers by applying Self-Determination Theory (SDT), which emphasizes the role of autonomy, competence, and relatedness in sustaining motivation. Employing a qualitative research design, the study conducted semi-structured interviews with 21 participants who had engaged in gym activities for a period ranging from one to six months. Data was analyzed using a two-level coding method, including open and axial coding, to identify key themes. The findings revealed six primary barriers: economic constraints, cultural and social norms, lack of facilities, time limitations, temporary commitments, and lack of motivation or visible results. These barriers undermine participants’ intrinsic motivation by limiting their autonomy, competence, and sense of relatedness. The findings highlight significant implications for society and gym management, emphasizing the need to address these barriers through inclusive, affordable, and culturally sensitive gym environments. By fostering autonomy, competence, and relatedness, gyms can play a pivotal role in promoting long-term engagement in fitness activities, contributing to improved public health and well-being.