Integration of Agricultural Technology in the Development of Horticulture-Based Agro-Tourism in Enrekang Regency

The rapid growth of Indonesia's tourism sector, driven by its natural potential and cultural diversity, presents opportunities and challenges, especially in the development of agrotourism as a sustainable alternative. This research focuses on the untapped potential of agrotourism in Dante Mararih Hamlet, Tangru Village, Malua District, Enrekang Regency, South Sulawesi, which has horticultural resources and examines public awareness of the importance of its development. This research uses a qualitative approach, combining observation, interviews and documentation. The results of the study show that Dante Mararih Hamlet has great potential for agro-tourism, which can have a positive impact on the economy. This potential is based on commodities, cultivation activities, natural beauty, and the quality and capacity of the community. However, public awareness of agrotourism is still low, so it is necessary to align perceptions to increase awareness and maximize this potential. The development of agro-tourism requires attention to the aspects of human resources, facilities, infrastructure, location selection, characteristics of traditional agriculture, and agro-industry to optimize the agricultural potential in Dante Mararih Hamlet.