A Multidimensional Interpretation of the Tourist and Hotel Services Determinants in Nubian Destinations and their Impact on Visit Intention: A Case of Gharb Soheil Village

This study aims to identifying the multidimensional interpretation of the tourism and hotel services determinants their impact on visit intention in Gharb Soheil village. Data were collected from 433 guests of Nubian destinations and hotel in Gharb Soheil Village using a survey questionnaire. Convenience sampling was used to draw the sample. The findings of the Structural Equation Modeling (SEM) revealed that physical environment significantly and positively affects perceived value, physical environment has a significant and positive impact on image, physical environment has no significant and positive impact on behavioral intentions, image has no significant and positive impact on perceived value, perceived value has no significant and positive impact on behavioral intentions, and image has a significant and positive impact on behavioral intentions. Therefore, the hotels in the study sample need to pay attention to developing and maintaining better physical environments so that positive perceptions of image and value can be developed to create positive behavioral intentions for customers and make the purchasing decision to return again.