The Role of AI and Robotic Technology in Film Marketing: Opportunities, Challenges, and Future Directions

With the advent of the digital era, artificial intelligence and robotics have been widely used in movie marketing, significantly improving the accuracy of ad placement, the efficiency of data analysis, and the interaction with the audience. Taking the marketing of The Wandering Earth and Under One Person as case studies, this paper explores the effectiveness of these technologies in film promotion, demonstrating their advantages in personalized ad push and social media viral communication. However, over-reliance on technology may lead to a lack of creativity, homogenization of content, and the emergence of data privacy and ethical issues. This study argues that future film marketing should focus more on combining creativity and personalization while strengthening data privacy protection and ethical regulations. In addition, marketing teams need to cope with challenges such as social media information overload and platform algorithm changes. This study summarizes the limitations of current technology applications and proposes future research directions, aiming to provide a reference for innovation in movie marketing.