Charge as A Discursive Practice of Sustainability

Objective: The objective of this study was to analyze the discourse on sustainability in the textual genre of cartoons. Theoretical framework: The study is based on the concepts of discursive formation of Pêcheux (1997), Foucault (1997) and Fernandes (2005), where three cartoons selected from the electronic media were analyzed, whose discussion involves aspects related to the theme of sustainability, characterizing its political and aesthetic constituent elements, demarcating and analyzing the ideological and persuasive conditions of the cartoon in its communicative aspect in the most diverse social environments. Method: This is qualitative research, carried out through bibliographical review and subsequent discourse analysis. Results and discussion: In the cartoons analyzed, political, social and economic discursive practices were observed producing the senses of subjectivity. The news presented was broadcast on the internet, intensifying events related to sustainability in the electronic media, through cartoons. Implications of the research: Reading the news allows the reader to infer what the cartoon says, since he/she already has prior knowledge and/or is aware of the current situation in the social context. Originality/value: Cartoons have been used by experts as a textual genre full of implicit discourses that integrate a set of basic and specific knowledge for their understanding. Reading the cartoon has the function of awakening in the reader a critical view within his/her own experienced social context, and also develops the reader's reflective and critical capacity on social themes addressed in everyday life, such as sustainability.