The Influence of Idol Groups on the Cultivation of Fan Values from the Perspective of Fan Economy

In recent years, the problem of cultivating mass values caused by idol groups from the perspective of fan economy has received extensive attention. However, there are still deficiencies in the transmission of false values of idol groups and how to improve such problems. This paper analyzes the correct and wrong guidance of idol groups in the cultivation of values, as well as the enlightenment and suggestions from the perspective of fan economy. This paper analyzes and concludes that the correct value guidance of idol groups for fans mainly focuses on songs and their behaviors, but the wrong value guidance for fans and the masses exists at the ideological, psychological, behavioral, and cultural levels. Based on this, this paper puts forward the following suggestions. First, idol groups and their companies should manage and restrain idols in their work and daily behaviors to avoid the transmission of incorrect values. Second, fans should not overly and blindly worship idols, which leads to the distortion of their values. Third, society needs to reduce the exposure and attention to idols.