Influence of Corporate Social Responsibility on the competitiveness and sustainability of beach restaurants in the Tecoman Valley: A Focus on the academic preparation of the administrator

This study aims to analyze the impact of Corporate Social Responsibility (CSR) on the competitiveness and sustainability of beach restaurants in the Tecomán Valley, Colima, and how this impact varies according to the academic preparation of the administrator. The methodology employed includes a mixed approach that combines qualitative interviews with owners and managers. Statistical tools were used to evaluate the relationship between CSR practices and restaurant performance indicators. The results indicate that the implementation of CSR practices, such as waste management, the use of local products, and environmental training, significantly contributes to the sustainability and competitiveness of the restaurants. Furthermore, it was observed that the academic preparation of the administrator influences the adoption and effectiveness of these practices. This study contributes to the understanding of how CSR can be a driver of sustainable development in the restaurant sector and provides a framework for future research and business strategies. The conclusions highlight the importance of integrating CSR into business management and the need to promote education and training in this area.