Preferential Analysis of Sheep Breeds Among Consumers and Cattle Traders Prior to the 2024 Qurban Celebration

Eid al-Adha celebrations significantly boost sheep sales in Indonesia, which are driven by high demand from Muslim consumers. Direct transactions occur between buyers and sellers at farms or roadside stalls. Consumer preferences are influenced by factors like breed, price, and physical appearance. In ideal conditions, the trader and consumer should have knowledge of identifying sheep breeds and their quality to determine fair prices. Interviews and socialization programs were conducted among 10 traders and 12 consumers in Soekarno Hatta-Buah Batu street, Bandung. Results show that most consumers cannot distinguish between Garut, Priangan, and Local sheep breeds. While traders recognize differences between Garut and Local breeds, they struggle to identify distinctions between Garut and Priangan breeds. Regular socialization programs are necessary to enhance trader and consumer understanding