The Palestinian Conflict and the Further <scp>IT</scp> Use From the Greek and Turkish Hotels

ABSTRACT The current conflict in Palestine substantially affects tourism and hotel operations in the Eastern Mediterranean. The study examines the Palestinian conflict's effect on the hotel industry's willingness to further use information technology (IT) as a means for handling the crisis. Two nationwide studies were conducted in the hotels of Greece and Turkey. Each study includes the perspectives of a sample of 400 hotel managers and evaluates the chaordic systems and dynamics related to the Palestinian conflict and the further use of IT in the hotels. By employing fsQCA and NCA, both studies generated the same three solutions: (i) IT orientation, (ii) the Palestine effect, and (iii) IT externalisation. The study contributes to theoretical and methodological perspectives whilst providing several managerial implications concerning the IT‐related strategic change of hotels due to the Palestinian conflict.