How User Group Identity Formation and Maintenance Are Embedded in a Larger Project’s Identity

Purpose: This study explores how the identity of a user group consisting of interface stakeholders is formed and maintained within a larger project. Study design/methodology/approach: We employed a qualitative research design coupled with an inductive case study method. User group interviews served as the primary research data, and project documentation was used as a secondary source of empirical material. Findings: Our findings are twofold. First, we identified means for project organizations to align user groups with a large hospital construction project identity: adequate information, accountability, clear communication, sufficient resources and training, and rewards for group effort. Second, we found ways for the user group to identify with the project’s identity: a clear understanding of their roles and responsibilities, a good network with other project members, and necessary support and recognition. Originality/value: While identity in temporary organizations and internal stakeholder involvement have been studied to some extent, the identification of external or interface stakeholders has received limited attention. Our study offers a novel approach to involving user group contributions in project success.