IMPACT OF USING ARTIFICIAL INTELLIGENCE TOWARDS ACADEMIC PERFORMANCE

Artificial intelligence (AI) is increasingly recognized as a transformative force in education It offers enhance learning experiences by enabling students to attempt complex problems through personalized learning, adaptive tools, and collaborative platforms. This study aims to investigate the impact of AI on academic performance among students at Universiti Teknologi Mara (UiTM) Kedah. The study examines various effects of AI, such as the delivery of smarter content, enhanced support and assistance, and improved attitudes towards learning and motivation, on students' academic outcomes. A total of 354 students participated in the study, providing data through self-administered questionnaires. Statistical analysis using SPSS revealed that three AI variables significantly influence students' academic performance. Consequently, educational institutions are encouraged to prioritize the integration of AI-powered learning solutions into their classroom activities, as this approach has the potential to revolutionize learning by providing smarter content, adaptive support, and improved motivation and attitudes towards learning.