ASSESSING THE EFFICIENCY OF HOTELS IN UZBEKISTAN’S ANCIENT CITIES OF SAMARKAND AND BUKHARA USING DATA ENVELOPMENT ANALYSIS

This article aims to analyze the efficiency of hotels in Samarkand and Bukhara cities from Uzbekistan. The study will shed light on efficiency issues of using the combination of labor and capital in 15 hotels in Bukhara and six hotels in Samarkand using data envelopment analysis. The results of the research show that out of 21 hotels, few of them showed maximum efficiency relative to benchmark indicators, while others struggled to allocate resources in a more efficient way. Overall, the study offers measures to improve the efficiency rate in each hotel based on an in-depth analysis of input and output variables, and therefore, it can be used by hotel managers as a guideline for the use of the DEA method in measuring efficiency.