TV SERIES SHOOTING LOCATION IN THE SPOTLIGHT OF TOURISTS THROUGH THE CASE OF GIRONA, SPAIN

Spain hosts the largest number of filming locations for Game of Thrones, with Girona being a prominent site. This paper explores the series' influence on tourism in Girona, highlighting the seasonal variations in tourism patterns across Catalonia. The recognizable filming sites have spurred the development of film tourism, adding a new dimension to Girona's tourism offerings. Following the series' publication, the local population began to express opposition, leading to a decline in tourism in 2018 due to the combined effects of resistance to mass tourism and strategic reorganization.