Construction and Research of Virtual Network Language from the Perspective of Sociolinguistics: A Case Study of TikTok Comment Section

With the popularization of the Internet, the Internet has become a part of people’s lives, and network language has emerged as a new language pattern with people’s Internet use. This paper selects three directions from TikTok’s popular categories, collects samples from the comment section of each category, and adopts the CAS to discuss how popular and minority views construct specific language forms through language interaction and fusion in virtual networks. Therefore, it can be concluded that the popular view is classified by different video content. Each category has its same discourse comment system. In contrast, the minority view describes a phenomenon or a certain state of mind according to the content behind the buzzwords or the reasons for their formation, takes the content of the hot words as a classification, and forms a specific discourse comment system under each type. Popular and minority views take different classification modes as the starting point of dissemination, and they jointly promote their respective discourse comment systems, turn them into Internet hot words, and promote the construction and development of Internet language.