A Comparative Study on the Construction of China’s Image in Media Reports by China and the United States on the Beijing Winter Olympics— A Corpus-Basitical Discourse Analysis

This study focuses on the construction of China’s image by Chinese and American media during the 2022 Beijing Winter Olympics. Utilizing a corpus-based critical discourse analysis method, this study analyses Chinese media reports and compares the differences in the construction of China’s image. The findings reveal that Chinese and American media present different images of China, with American media tending to construct a complex and negative image, while Chinese media prefer to showcase a more positive aspect of the country. This research aims to understand the national image construction in international communication, contribute to the promotion of cross-cultural exchange, and provide strategies for the effective shaping of China’s national image by Chinese media.