INNOVATIONS IN ERP CUSTOMIZATION: ENHANCING FLEXIBILITY FOR DYNAMIC PHARMACEUTICAL WORKFLOWS

This article examines the evolution and impact of Enterprise Resource Planning (ERP) customization innovations in the pharmaceutical industry, focusing on how modern systems address the challenges of complex regulatory environments and dynamic operational demands. The article analyzes the transformation from traditional ERP implementations to contemporary solutions incorporating artificial intelligence, microservices architecture, and low-code platforms. Key areas of investigation include modular ERP designs, API-first architectures, smart connectors, and machine-learningSreeharsha Amarnath Rongala