CHOOSING ADVENTURE TOURISM DESTINATION: THE CASE OF QUANG BINH, VIETNAM

The purpose of this study is to examine the factors and their level of influence on the choice of adventure tourism destinations in Quang Binh, Vietnam. The author has synthesized prominent studies related to adventure tourism, combined with the search for underlying theories to build a research model. SPSS 20 software was used to analyze based on the survey results of 260 tourists including domestic and foreign tourists, to verify the relationship of these factors to the choice of adventure tourism destinations. The results show that there are 5 factors influencing the choice of Quang Binh as an adventur e tourism destination, arranged in the following order: (1) Travel costs; (2) Cultural experience, people of the destination; (3) Communication and advertising; (4) Tour guide capacity; (5) Brand of the operating company. Based on the research results, the author has made some recommendations to help develop adventure tourism in Quang Binh better.