Bibliometric Analysis of Studies on the Concept of Recreation Business Published in Web of Science Database with VOSviewer

Purpose –This study aims to identify the trends in the literature and main research areas in the field of “recreation and business ” by analyzing them with a bibliometric approach. It also aims to shed light on future studies by revealing the academic productivity and impact levels in this field.Design/methodology/approach –In the study, publications obtained from searches with the keyword “recreation and business” in the Web of Science database were analyzed. Publications, keywords, distribution by year, citation networks, author, institution and country collaborations were mapped using VOSviewer software.Findings –541 studies published between 1992 and 2024 were analyzed. As a result of the analysis, it was observed that there has been a significant increase in the field of “recreation and business ” since the 2000s. It was determined that the most cited studies belonged to Tangeland (2013b and 2011). The most cited journal is “Tourism Management”, the country is “USA” and the institution is “London Business School”. Concepts such as “tourism”, “recreation” and “climate change” stand out among the frequently used keywords in the literature.Discussion –The findings show that the subject of recreation and business is a broad and interdisciplinary concept, but other potential research areas are not sufficiently examined. As a result of the analysis with VOSviewer, it was determined that the increasing studies over the years are concentrated by certain authors, countries and institutions. The study provides an overview of research in the field of recreation and business provides guidance for future research.