Promoting Entrepreneurial Culture in the Moroccan Educational System: Initiatives, Challenges and Perspectives

This article explores the role of the Moroccan education system in promoting entrepreneurial culture, an essential element in the country's economic and social development. Through an analysis of educational initiatives such as the Regional Entrepreneurship Odysseys and the Izdihar program, the study highlights efforts to raise awareness and train young people, particularly in remote areas, in entrepreneurship. These initiatives offer tailored training and facilitate public-private partnerships to encourage innovation and business creation. Drawing on the concept of the “entrepreneurial university” and a SWOT analysis, the article identifies the strengths, weaknesses, opportunities and threats facing Moroccan universities in this field. It also addresses the specific challenges faced by women entrepreneurs, who are often confronted with social and financial obstacles. Finally, recommendations are made to reinforce entrepreneurship in school curricula, starting at secondary level, and to introduce mentoring and coaching programs specifically for women. By optimizing collaboration between the public sector, the private sector and higher education establishments, Morocco could establish an inclusive and sustainable entrepreneurial culture, thus contributing to better professional integration for young people and economic empowerment for women.