Use of Artificial Intelligence in Marketing

It is Universally known that Artificial Intelligence refers to the simulation of human intelligence in machines that are programmed to think and act like humans by using big data and algorithms to achieve essential techniques. AI has been used more than ever across different jobs and industries which means that we are in touch with it everyday even if we don’t notice that. Whether we are watching recommended videos in social media or unlocking phone with Face ID. The review analyzes the changes in advertising and using AI to develop customer experience. The methodology describes what information and methods were used to write the article. Data such as case analysis, research of scientific literature, data on real Nike initiatives, etc. The conclusion summarizing the results of the study, focusing on the main advantages and challenges of using AI in marketing.