Study on the Promoting Effect of Digital Transformation on Consumer Behavior

This paper investigates how digital transformation enhances consumer behavior by improving convenience and delivering personalized recommendations. Two core hypotheses are discussed (for further understanding and analysis) and further analyzed with empirical data. The first hypothesis posits that the digital transformation enhances convenience, thereby promoting consumer spending; The second hypothesis is that the digital consumption mode promotes household consumption by calculating and pushing consumer preferences. Through data analysis, This study concludes the following: digital payment methods significantly enhance the convenience of consumer spending, thereby stimulating it; Data indicates according to consumer’s willingness and tendencies. Data indicates that the consumption amount and consumption times of the products have been significantly increased. Future research should explore potential Limitations and further possibilities of digital consumption.