A Study of Tesla’s Non-market environment and Strategies in China’s New Energy Vehicles industry

Tesla is an American Electric vehicle (EV) company that was set up in 2003. Tesla went to China to build a factory in 2012 and began delivering EVs to Chinese consumers in 2014. Since Tesla came into the Chinese market, it has always been dedicated to providing high-quality and high-performance cars. Tesla’s main models include Model S, Model X, Model 3, and Model Y. These models become industry leaders in design, performance, and safety. This study focuses on analyzing the market and non-market environments and treatments of Tesla in the Chinese new energy vehicles industry. It presents some facts about the competitive context of Tesla against other Chinese domestic companies. However, with the development of Tesla and the rise of NEV industries, Tesla also encounters several problems and challenges in non-market aspects. This article provides some suggestions and analyses to help Tesla avoid potential challenges and achieve better development in the Chinese market. It also provides a reference for the development of the entire NEV industry.