STRATEGI OPTIMALISASI KONTEN KREATOR PADA MEDIA: TIKTOK DAN INSTAGRAM PADA PERUSAHAAN DREAM.CO.ID

Content creators in the era of digital marketing social media platforms such as Tiktok and Instagram play an important role, especially for online media companies such as Dreamco.id. TikTok and Instagram are used to attract the attention of the audience through the use of trends, hashtags, and popular music, to the main container as a massive information distribution by utilizing very prominent visuals and narratives using qualitative research methods to understand the dynamics and preferences of optimization of Dream.co.id marketing strategies.Excellence Understanding the dynamics and preferences of using social media platforms is very effective for companies to achieve strategic goals in increasing visibility, user engagement, and up to, success in digital marketing Keywords: Tiktok, Instagram, Strategy Marketing