PENGARUH INTEGRATED MARKETING COMMUNICATION (IMC) TERHADAP REPURCHASE DECISIONS DI AUTO2000 SANUR, BALI

The aim of this study is to analyze the impact of Integrated Marketing Communication (IMC) and its influence on the decision to re-purchase a Toyota car in Auto2000 Sanur, Bali. This research uses quantitative research methods. The samples were obtained by purposive sampling and the number of samples was determined by the Slovin formula, which is 89 respondents. The data processing techniques in this study are assisted by the SPSS version 25 program and use data analysis techniques such as validity tests, reliability tests, classical assumption tests, regression analysis, f tests, t tests, and determination coefficients. The results of the study show that simultaneously the IMC has a significant influence on the re-purchase decision. Integrated Marketing Communication gave an impact of 77.3% on re-purchase decisions and other factors not studied in this study gave an influence of 22.7%. Kata kunci: Marketing communications, IMC, Integrated Marketing Communication, repurchase decisions