STRATEGI PT BANK BTPN SYARIAH TBK DALAM SOSIALISASI PROGRAM PENDAMPINGAN PADA WARGA KELURAHAN RUNGKUT DAN WONOCOLO, KOTA SURABAYA

In today's digital era, changes occur in various aspects, especially in the economic field. To grow into a successful business and improve the economy, various factors are needed to support business development. One important step is to develop a strategy to socialize the mentoring program and provide support through training and human resource (HR) skills development for BTPN Syariah customers. One of the challenges faced by BTPN Syariah's MSME customers is the lack of education related to entrepreneurial knowledge and skills. In response to this, PT Bank BTPN Syariah is committed to opening access, providing education, and assisting ultra-micro segment businesses to be more productive through various sustainable steps. In implementing this program, BTPN Syariah involves Certified Independent Interns and Study (MSIB) participants as Area Daya Specialists. The implementation method includes an approach through socialization of the mentoring program, with the aim of providing MSME customers with an understanding of the benefits of this program for their business development. The results of this activity showed that BTPN Syariah's MSME customers were able to follow and apply the knowledge gained during the socialization and mentoring process, which ultimately contributed to an increase in their business sales. Keywords: Area Power Specialist, MSIB, PT. Bank BTPN Syariah, Socialization, MSMEs