IMPLEMENTASI PEMANFAATAN MEDIA SOSIAL INSTAGRAM DALAM PROSES REKRUTMEN DI B21 DIGITAL PRINTING

Labour shortages have an impact on the inefficiency of company goals, for this reason recruitment is needed. The purpose of this study is to determine the effectiveness of using Instagram for recruitment media. The company uses Instagram to promote job vacancies through accounts such as @loker_surabaya and @loker_gresik. The company managed to attract more than 20 applicants in one week. It can be concluded that Instagram is useful for reaching a wide and diverse audience, while increasing the visibility of job vacancies. Instagram is an excellent tool for marketing and recruitment as it allows companies to showcase their culture and values through engaging visual content, which is crucial for attracting potential employees, especially Millennials and Gen Z. Keyword : recruitment, social media, instagram.