Unlocking the Value of Nature: A Deep Dive into China’s Ecological Product Realization and Its Driving Mechanisms

Amidst severe ecological challenges and resource constraints, realizing the value of ecological products—such as timber, non-timber forest products, and ecosystem services like carbon sequestration and biodiversity conservation—has emerged as an innovative approach within the realm of paying for ecosystem services. This study examines 35 cases of ecological product value realization in China, using a comprehensive analytical framework encompassing policy support, market participation, and resource endowment utilization. Utilizing a qualitative comparative analysis method (cs-QCA), the study explores the driving mechanisms behind ecological product value realization. These findings indicate that policy guidance and planning are indispensable for realizing ecological product value. Additional factors, such as fiscal and financial support, leadership from pioneering enterprises, product innovation and promotion, and the utilization of both natural and human resources, play varying roles across different grouping paths to varying degrees. The study uncovers the following three typical driving mechanisms: government-led; government–market hybrid; and integrated type. The study reveals that each region should choose an appropriate path based on its unique conditions. This research significantly enhances the theoretical understanding of ecological product value realization and provides a scientific foundation for policy formulation and practical applications.